Tuesday, 13 October 2026 Updated 52 min ago
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AFL tells Sportsbet to stop using players in AI generated content

Sportsbet has also been told to delete AI videos depicting AFL stars delivering lines from movies, television shows or speeches to react to real events.

Image accompanying the story: AFL tells Sportsbet to stop using players in AI generated content
Image: Composite: Sportsbet/Instagram · via The Guardian

The Guardian reports: Sportsbet has also been told to delete AI videos depicting AFL stars delivering lines from movies, television shows or speeches to react to real events.

This technology story centres on the United Kingdom. Names and organisations mentioned in the coverage include AFL, AI and Sportsbet.

Why it matters

Changes in the tech sector often reach consumers quickly through the devices, apps and online services they use every day.

Key details

Location
United Kingdom · Europe
Reported by
The Guardian
First reported
Key names
AFL, AI, Sportsbet, Lachie Neale
Section
Technology

Sources

This is an independent summary. Read the full, original reporting from the publisher:

Read the full story at The Guardian

Spotted an error? Request a correction · How this summary was produced

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