Friday, 9 October 2026 Updated 2 hours ago
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Amazon's new Alexa Tablets drop the Fire branding but are more Android than ever

Amazon has dropped the Fire branding in favor of Alexa, and the new Alexa Tablets are now Google-certified Android devices.

Image accompanying the story: Amazon's new Alexa Tablets drop the Fire branding but are more Android than ever
Image: Amazon · via Ars Technica

Ars Technica reports: Amazon has dropped the Fire branding in favor of Alexa, and the new Alexa Tablets are now Google-certified Android devices.

For the last 15 years, you've been able to buy a Fire tablet from Amazon. It doesn't matter—like Kindles, they have been pretty much the same year to year.

This technology story centres on the United States. Names and organisations mentioned in the coverage include Fire, Alexa Tablets and Google-certified Android.

Why it matters

Changes in the tech sector often reach consumers quickly through the devices, apps and online services they use every day.

Key details

Location
United States · Americas
Reported by
Ars Technica
First reported
Key names
Fire, Alexa Tablets, Google-certified Android, Android
Section
Technology

Sources

This is an independent summary. Read the full, original reporting from the publisher:

Read the full story at Ars Technica

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