Thursday, 15 October 2026 Updated 27 min ago
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Americans Paused. Canadians Pivoted. Europe’s Marketing Has to Change

Whether a European destination runs North America from New York or has a team in Toronto, the ones that plan for each market separately stand to take the…

The U.S. and Canadian flags at the Logan Pass Visitor Center.
Image: Photo Credit: Rawpixel / GlacierNPS · via Skift

Skift reports: Whether a European destination runs North America from New York or has a team in Toronto, the ones that plan for each market separately stand to take the growth.

Americans and Canadians have stopped traveling like one market.

This travel story centres on the United States. Names and organisations mentioned in the coverage include Americans Paused, Canadians Pivoted and Europe’s Marketing Has.

Why it matters

Travel developments can affect plans, prices and safety for people heading to or from the places involved.

Key details

Location
United States · Americas
Reported by
Skift
First reported
Key names
Americans Paused, Canadians Pivoted, Europe’s Marketing Has, European
Section
Travel

Sources

This is an independent summary. Read the full, original reporting from the publisher:

Read the full story at Skift

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