Banijay CEO Marco Bassetti Urges European Producers to Fight for Better Terms of Trade With Hollywood: Studios and Streamers Should Provide ‘Rewards for Creativity’
Marco Bassetti, CEO of London-based Banijay Entertainment, the world’s largest independent studio, called for European producers to hold their ground when…
Variety reports: Marco Bassetti, CEO of London-based Banijay Entertainment, the world’s largest independent studio, called for European producers to hold their ground when it comes to negotiating terms of trade with the U.S. studios and streamers during a fireside chat at Rome’s MIA market titled “What does it mean today to be a ‘European champion’ in an.
This business story centres on the United States. Names and organisations mentioned in the coverage include Urges European Producers, Banijay CEO Marco Bassetti and Fight for Better Terms of Trade.
Why it matters
Moves like this are watched by investors, employers and consumers because of their potential effect on markets and the wider economy.
Key details
- Location
- United States · Americas
- Reported by
- Variety
- First reported
- Key names
- Urges European Producers, Banijay CEO Marco Bassetti, Fight for Better Terms of Trade, Streamers Should Provide
- Section
- Business
Sources
This is an independent summary. Read the full, original reporting from the publisher:
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