Tuesday, 20 October 2026 Updated 18 min ago
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Banijay CEO Marco Bassetti Urges European Producers to Fight for Better Terms of Trade With Hollywood: Studios and Streamers Should Provide ‘Rewards for Creativity’

Marco Bassetti, CEO of London-based Banijay Entertainment, the world’s largest independent studio, called for European producers to hold their ground when…

Banijay-CEO-Marco-Bassetti
Image: Variety · via Variety

Variety reports: Marco Bassetti, CEO of London-based Banijay Entertainment, the world’s largest independent studio, called for European producers to hold their ground when it comes to negotiating terms of trade with the U.S. studios and streamers during a fireside chat at Rome’s MIA market titled “What does it mean today to be a ‘European champion’ in an.

This business story centres on the United States. Names and organisations mentioned in the coverage include Urges European Producers, Banijay CEO Marco Bassetti and Fight for Better Terms of Trade.

Why it matters

Moves like this are watched by investors, employers and consumers because of their potential effect on markets and the wider economy.

Key details

Location
United States · Americas
Reported by
Variety
First reported
Key names
Urges European Producers, Banijay CEO Marco Bassetti, Fight for Better Terms of Trade, Streamers Should Provide
Section
Business

Sources

This is an independent summary. Read the full, original reporting from the publisher:

Read the full story at Variety

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