Best Western’s Parent Changes Its Name Again: From BWH to WorldHotels
The parent company of the Best Western family of hotels has decided to rename itself WorldHotels to appeal to a broader range of travelers.
According to Skift, the parent company of the Best Western family of hotels has decided to rename itself WorldHotels to appeal to a broader range of travelers.
Its toughest audience may be its own members.
This travel story centres on the United States. Names and organisations mentioned in the coverage include Best Western’s Parent Changes, Name Again and BWH.
Why it matters
Travel developments can affect plans, prices and safety for people heading to or from the places involved.
Key details
- Location
- United States · Americas
- Reported by
- Skift
- First reported
- Key names
- Best Western’s Parent Changes, Name Again, BWH, Best Western
- Section
- Travel
Sources
This is an independent summary. Read the full, original reporting from the publisher:
Read the full story at SkiftSpotted an error? Request a correction · How this summary was produced
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