Saturday, 24 October 2026 Updated 26 min ago
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Boom in weight-loss drugs could lead to drop in beer sales, Heineken warns British pubs

World’s second largest brewer says use of drugs such as Wegovy can reduce desire to drink alcohol Heineken has warned British bars and pubs that the boom in…

Image accompanying the story: Boom in weight-loss drugs could lead to drop in beer sales, Heineken warns British pubs
Image: Photograph: william87/Getty Images/iStockphoto · via The Guardian

The Guardian reports: World’s second largest brewer says use of drugs such as Wegovy can reduce desire to drink alcohol Heineken has warned British bars and pubs that the boom in popularity of weight-loss drugs could lead to a fall in sales of beer and cider.

This business story centres on the United Kingdom. Names and organisations mentioned in the coverage include British, Heineken and Wegovy.

Why it matters

Moves like this are watched by investors, employers and consumers because of their potential effect on markets and the wider economy.

Key details

Location
United Kingdom · Europe
Reported by
The Guardian
First reported
Key names
British, Heineken, Wegovy, GLP-
Section
Business

Sources

This is an independent summary. Read the full, original reporting from the publisher:

Read the full story at The Guardian

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