‘Children are naturally drawn to beauty’: the head of the ‘fake’ Issey Miyake preschool on their pleated uniforms

The Guardian reports: Ms Lam Montessori’s head of school reveals teachers wear a different Japanese designer after their chic clothes drew online envy “Does anyone know what the deal is Ms Lam Montessori … and why all their employees wear Issey Miyake … every day … I’m confused and a bit jealous,” asked one commenter on the Williamsburg subreddit last week, sparking a unexpected viral moment for a chain of Brooklyn Montessori preschools.

This lifestyle story centres on Japan. Names and organisations mentioned in the coverage include Issey Miyake, Ms Lam Montessori and Brooklyn Montessori.

Why it matters

Lifestyle trends like this can influence everyday choices about health, money, home and family.

Key details

Location

Japan · Asia

Reported by

The Guardian

First reported

14 Oct 2026, 16:30 IST

Key names

Issey Miyake, Ms Lam Montessori, Brooklyn Montessori, Japanese

Section

Lifestyle

Sources

This is an independent summary. Read the full, original reporting from the publisher:

• The Guardian‘Children are naturally drawn to beauty’: the head of the ‘fake’ Issey Miyake preschool on their pleated uniforms 14 Oct, 16:30

Read the full story at The Guardian ↗

Spotted an error? Request a correction · How this summary was produced