Thursday, 22 October 2026 Updated 20 min ago
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Does opting out of smart TV tracking work? Research finds “suspicious” traffic

Smart TVs running operating systems from Samsung, Vizio, and Roku continue sending data to automatic content recognition (ACR) endpoints after users opt out…

Image accompanying the story: Does opting out of smart TV tracking work? Research finds “suspicious” traffic
Image: https://www.gettyimages.com/detail/photo/modern-living-room-with-smart-tv-and-remote-control-royalty-free-image/2226225055 · via Ars Technica

Ars Technica reports: Smart TVs running operating systems from Samsung, Vizio, and Roku continue sending data to automatic content recognition (ACR) endpoints after users opt out of tracking in the devices’ settings, according to research published on Monday.

The paper from Northeastern University researchers points to potential privacy violations from some of the biggest TV brands.

This technology story centres on the United States. Names and organisations mentioned in the coverage include TV, ACR and Smart TVs.

Why it matters

Changes in the tech sector often reach consumers quickly through the devices, apps and online services they use every day.

Key details

Location
United States · Americas
Reported by
Ars Technica
First reported
Key names
TV, ACR, Smart TVs, Samsung
Section
Technology

Sources

This is an independent summary. Read the full, original reporting from the publisher:

Read the full story at Ars Technica

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