Tuesday, 27 October 2026 Updated 5 min ago
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Fanatics teams up with OpenAI for new AI-powered shopping suggestion feature

Fanatics is using AI to help shoppers navigate more than 1.5 million items of sports merchandise, with a Shop the Look feature powered by OpenAI Codex.

CNBC reports: Fanatics is using AI to help shoppers navigate more than 1.5 million items of sports merchandise, with a Shop the Look feature powered by OpenAI Codex.

This technology story centres on the United States. Names and organisations mentioned in the coverage include AI-powered, OpenAI Codex and OpenAI.

Why it matters

Changes in the tech sector often reach consumers quickly through the devices, apps and online services they use every day.

Key details

Location
United States · Americas
Reported by
CNBC
First reported
Key names
AI-powered, OpenAI Codex, OpenAI, AI
Section
Technology

Sources

This is an independent summary. Read the full, original reporting from the publisher:

Read the full story at CNBC

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