Generative AI Still Needs Artists’ Judgment, Says Netflix’s Eyeline GenFX Chief James Rustad at Busan
Generative AI can widen the options for a visual effects shot, but artists still decide which of them serve the story, according to James Rustad, global…
Variety reports: Generative AI can widen the options for a visual effects shot, but artists still decide which of them serve the story, according to James Rustad, global head of GenFX at Eyeline, Netflix’s in-house VFX studio.
Rustad made the case at an InnoAsia session “Making What’s Next: Generative AI and the Future of Filmmaking at Eyeline,”
This entertainment story centres on the United States. Names and organisations mentioned in the coverage include Netflix’s Eyeline GenFX, Generative AI Still Needs and Artists’ Judgment.
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Key details
- Location
- United States · Americas
- Reported by
- Variety
- First reported
- Key names
- Netflix’s Eyeline GenFX, Generative AI Still Needs, Artists’ Judgment, Chief James Rustad
- Section
- Entertainment
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