Globo Bets on ‘To Love Is to Care’ at Mipcom as It Ushers ‘Super Drama’ Concept: ‘Titles That Represent the Best of the Brazilian Telenovela Tradition’
Brazilian media powerhouse Globo arrives at Mipcom with “To Love is to Care,” its latest primetime telenovela by lauded author Walcyr Carrasco.
Variety reports: Brazilian media powerhouse Globo arrives at Mipcom with “To Love is to Care,” its latest primetime telenovela by lauded author Walcyr Carrasco.
The melodrama stars a roster of some of Brazil’s biggest screen stars, including Chay Suede, Letícia Colin, Tony Ramos and Antônio Fagundes. The market marks Globo’s introduction of the telenovela to the international.
This entertainment story centres on Brazil. Names and organisations mentioned in the coverage include Globo Bets, Love Is and Brazilian Telenovela Tradition’.
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Key details
- Location
- Brazil · Americas
- Reported by
- Variety
- First reported
- Key names
- Globo Bets, Love Is, Brazilian Telenovela Tradition’, Super Drama’ Concept
- Section
- Entertainment
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