Tuesday, 20 October 2026 Updated 25 min ago
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How First Class Jerk Is Building a Travel Media Brand

In this Skift Take Sessions episode, recorded at the Skift Creator Summit during Skift Global Forum, Sarah Dandashy sits down with Adam Lovick, founder of…

According to Skift, in this Skift Take Sessions episode, recorded at the Skift Creator Summit during Skift Global Forum, Sarah Dandashy sits down with Adam Lovick, founder of First Class Jerk, to discuss how he built a travel brand around irreverent storytelling, video, and photography.

Lovick shares how his family’s history in the travel industry shaped his path and why he sees content and audience attention as a competitive advantage for travel brands.

This travel story centres on the United States. Names and organisations mentioned in the coverage include Class Jerk, Travel Media Brand and Skift Take Sessions.

Why it matters

Travel developments can affect plans, prices and safety for people heading to or from the places involved.

Key details

Location
United States · Americas
Reported by
Skift
First reported
Key names
Class Jerk, Travel Media Brand, Skift Take Sessions, Skift Creator Summit
Section
Travel

Sources

This is an independent summary. Read the full, original reporting from the publisher:

Read the full story at Skift

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