Sunday, 18 October 2026 Updated 15 min ago
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How NBC Brought Live Musicals Back to Television

In January 2011, Comcast became the majority shareholder, and with it came a new leadership regime for NBC Entertainment, led by industry veteran Bob…

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Image: Variety · via Variety

Variety reports that in January 2011, Comcast became the majority shareholder, and with it came a new leadership regime for NBC Entertainment, led by industry veteran Bob Greenblatt.

In 2011, NBC was in a rough shape. The network had struggled in the waning years under General Electric’s ownership.

This entertainment story centres on the United States. Names and organisations mentioned in the coverage include NBC Brought Live, Musicals Back and NBC Entertainment.

Why it matters

Stories from the arts and entertainment world often reflect wider cultural conversations.

Key details

Location
United States · Americas
Reported by
Variety
First reported
Key names
NBC Brought Live, Musicals Back, NBC Entertainment, General Electric
Section
Entertainment

Sources

This is an independent summary. Read the full, original reporting from the publisher:

Read the full story at Variety

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