I’ve seen what Amazon thinks about me – and it revealed a depressing truth | Emma Beddington
Naturally, I rushed to check out mine … There’s been a disturbing development in the surveillance capitalism space for me and other Amazon users: we can now…
The Guardian reports: Naturally, I rushed to check out mine … There’s been a disturbing development in the surveillance capitalism space for me and other Amazon users: we can now find out exactly what the site thinks about us.
From ‘has flat buttocks’ to ‘likes brunettes with muscles’, the retailer’s About You pages offer some remarkable insights into customers’ lives and tastes.
This technology story centres on the United Kingdom. Names and organisations mentioned in the coverage include Amazon, Emma Beddington and Megan.
Why it matters
Changes in the tech sector often reach consumers quickly through the devices, apps and online services they use every day.
Key details
- Location
- United Kingdom · Europe
- Reported by
- The Guardian
- First reported
- Key names
- Amazon, Emma Beddington, Megan
- Section
- Technology
Sources
This is an independent summary. Read the full, original reporting from the publisher:
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