Thursday, 29 October 2026 Updated 11 min ago
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Lego Appoints Its First Head of Celebrity Talent and Brand First Partnerships

The Lego Group has appointed its first head of celebrity talent and brand first partnerships.

Headshot_Kelsey Gray Sherman
Image: Variety · via Variety

Variety reports that the Lego Group has appointed its first head of celebrity talent and brand first partnerships.

Kelsey Gray Sherman has joined the company in the Hollywood whisperer role, which is part of the Entertainment, Partnerships & Content division. The new position “reflects the company’s growing focus on expanding the Lego brand’s presence across entertainment and culture,”

This entertainment story centres on the United States. Names and organisations mentioned in the coverage include Lego Appoints Its First, Brand First Partnerships and Head of Celebrity Talent.

Why it matters

Stories from the arts and entertainment world often reflect wider cultural conversations.

Key details

Location
United States · Americas
Reported by
Variety
First reported
Key names
Lego Appoints Its First, Brand First Partnerships, Head of Celebrity Talent, Lego Group
Section
Entertainment

Sources

This is an independent summary. Read the full, original reporting from the publisher:

Read the full story at Variety

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