Wednesday, 14 October 2026 Updated 33 min ago
The News Engine
Latest
Business United Kingdom

Merry squishmas: £10 squeezy banana on list of top festive season toys

Social media-driven craze puts ‘squishies’ up there with evergreen favourites such as Lego and Barbie, Hamleys says A cartoonish banana so addictively…

Image accompanying the story: Merry squishmas: £10 squeezy banana on list of top festive season toys
Image: Photograph: David Goymer/Hamleys · via The Guardian

The Guardian reports: Social media-driven craze puts ‘squishies’ up there with evergreen favourites such as Lego and Barbie, Hamleys says A cartoonish banana so addictively squidgy that it is “really difficult to put down” is tipped to be among the must-have toys this Christmas, according to expert buyers at Hamleys.

The £10 “slow-rise, squeezable, sensory” fruit taps into the “squishies” craze that is fuelling a high street boom in toy sales.

This business story centres on the United Kingdom. Names and organisations mentioned in the coverage include Hamleys, Lego and Barbie.

Why it matters

Moves like this are watched by investors, employers and consumers because of their potential effect on markets and the wider economy.

Key details

Location
United Kingdom · Europe
Reported by
The Guardian
First reported
Key names
Hamleys, Lego, Barbie, Christmas
Section
Business

Sources

This is an independent summary. Read the full, original reporting from the publisher:

Read the full story at The Guardian

Spotted an error? Request a correction · How this summary was produced

Related Stories