Oura adds new fitness metrics to show how workouts impact your body
While Oura has largely dominated the smart ring market for years, rivals like RingConn and Ultrahuman are emerging to dethrone it, putting pressure on the…
TechCrunch reports: While Oura has largely dominated the smart ring market for years, rivals like RingConn and Ultrahuman are emerging to dethrone it, putting pressure on the company to keep innovating.
By launching more advanced workout metrics, Oura is looking to differentiate itself from competitors as the smart ring market gets more crowded.
This business story centres on the United States. Names and organisations mentioned in the coverage include Oura, RingConn and Ultrahuman.
Why it matters
Moves like this are watched by investors, employers and consumers because of their potential effect on markets and the wider economy.
Key details
- Location
- United States · Americas
- Reported by
- TechCrunch
- First reported
- Key names
- Oura, RingConn, Ultrahuman
- Section
- Business
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