Tuesday, 6 October 2026 Updated 1 hour ago
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‘Pull the plug’: protesters resort to direct action against AI firms

Emma, a 28-year-old bartender, had never before taken direct action and was the most nervous of the four plotters from Pull The Plug, one of a growing…

Image accompanying the story: ‘Pull the plug’: protesters resort to direct action against AI firms
Image: Photograph: Vuk Valcic/ZUMA Press Wire/Shutterstock · via The Guardian

The Guardian reports: Emma, a 28-year-old bartender, had never before taken direct action and was the most nervous of the four plotters from Pull The Plug, one of a growing number of AI-focused campaign groups around the world.

This technology story centres on the United Kingdom. Names and organisations mentioned in the coverage include AI, Waterloo Bridge and Nvidia.

Why it matters

Changes in the tech sector often reach consumers quickly through the devices, apps and online services they use every day.

Key details

Location
United Kingdom · Europe
Reported by
The Guardian
First reported
Key names
AI, Waterloo Bridge, Nvidia, Pull The Plug
Section
Technology

Sources

This is an independent summary. Read the full, original reporting from the publisher:

Read the full story at The Guardian

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