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The fashion industry wants women to wear bras again

From Charli xcx and Rihanna to Victoria’s Secret and Prada catwalks, the fashion industry is keen to move on from the comfy, wire-free bras popularized in…

Image accompanying the story: The fashion industry wants women to wear bras again
Image: Photograph: Aitor Rosas Sune/WWD/Getty Images · via The Guardian

The Guardian reports: From Charli xcx and Rihanna to Victoria’s Secret and Prada catwalks, the fashion industry is keen to move on from the comfy, wire-free bras popularized in lockdown It’s a trend that might have been expected to be kept under the radar – or at least under a T-shirt.

But high fashion’s recent endorsement of underwire bras could not have been more visible.

This lifestyle story centres on the United Kingdom. Names and organisations mentioned in the coverage include Rihanna, Prada and Charli.

Why it matters

Lifestyle trends like this can influence everyday choices about health, money, home and family.

Key details

Location
United Kingdom · Europe
Reported by
The Guardian
First reported
Key names
Rihanna, Prada, Charli, Victoria’s Secret
Section
Lifestyle

Sources

This is an independent summary. Read the full, original reporting from the publisher:

Read the full story at The Guardian

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