What it takes to win a Ballon d'Or: Trophies, goals and playing the PR game
It's no longer enough to be the best on-field player in order to have a shot at the Ballon d'Or, soccer's top individual prize.
ESPN reports: It's no longer enough to be the best on-field player in order to have a shot at the Ballon d'Or, soccer's top individual prize.
You have to make your case in the media, too -- and it takes a lot of work.
This sports story centres on the United States. Names and organisations mentioned in the coverage include Ballon and PR.
Why it matters
Results and decisions like this can shape standings, selections and the rest of the season for the teams and athletes involved.
Key details
- Location
- United States · Americas
- Reported by
- ESPN
- First reported
- Key names
- Ballon, PR
- Section
- Sports
Sources
This is an independent summary. Read the full, original reporting from the publisher:
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