Friday, 9 October 2026 Updated 4 hours ago
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Who owns ‘brain rot’? Inside the international legal drama over a beloved meme

Tung Tung Tung Sahur, also known as Triple T, was created in 2025 by an Indonesian teen who goes by the username Noxa, using OpenAI’s image-generation tool.

Image accompanying the story: Who owns ‘brain rot’? Inside the international legal drama over a beloved meme
Image: Illustration: Guardian Design · via The Guardian

The Guardian reports: Tung Tung Tung Sahur, also known as Triple T, was created in 2025 by an Indonesian teen who goes by the username Noxa, using OpenAI’s image-generation tool.

Based on a kentongan – a type of drum used to wake south-east Asian Muslims for…

This technology story centres on the United States. Names and organisations mentioned in the coverage include Inside, Tung Tung Tung Sahur and AI.

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Key details

Location
United States · Americas
Reported by
The Guardian
First reported
Key names
Inside, Tung Tung Tung Sahur, AI, Triple T
Section
Technology

Sources

This is an independent summary. Read the full, original reporting from the publisher:

Read the full story at The Guardian

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