Friday, 23 October 2026 Updated 21 min ago
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Wyndham Courts AI Booking Agents in Push for Direct Bookings

The Super 8 and La Quinta franchiser is opening its inventory to Meta's Muse, OpenAI, and Instinct.

Wyndham CEO Geoff Ballotti at Skift Global Forum in September 2026.
Image: Photo Credit: Skift · via Skift

According to Skift, the Super 8 and La Quinta franchiser is opening its inventory to Meta's Muse, OpenAI, and Instinct.

Morgan Stanley analysts think AI agents could cost hotel groups less per booking than online travel agencies do.

This technology story centres on the United States. Names and organisations mentioned in the coverage include Wyndham Courts AI Booking, Push for Direct Bookings and Super.

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Key details

Location
United States · Americas
Reported by
Skift
First reported
Key names
Wyndham Courts AI Booking, Push for Direct Bookings, Super, La Quinta
Section
Technology

Sources

This is an independent summary. Read the full, original reporting from the publisher:

Read the full story at Skift

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