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Ben Roberts‑Smith partners with influencer‑run gym supplement firm amid war‑crimes trial

The Guardian reported that Australian soldier Ben Roberts‑Smith has teamed up with Zero Limits supplements, a gym supplement company co‑owned by right‑wing…

Image accompanying the story: Ben Roberts‑Smith partners with influencer‑run gym supplement firm amid war‑crimes trial
Image: Composite: Instagram/@epic1two/@zero.limits.supplements · via The Guardian

The Guardian reported that Australian soldier Ben Roberts‑Smith has teamed up with Zero Limits supplements, a gym supplement company co‑owned by right‑wing podcaster and fitness coach Chris Katelaris, also known as “Big Chocky”. The firm recently marketed a pre‑workout product called “war crimes”. Roberts‑Smith, described as one of Australia’s most decorated living soldiers, is currently awaiting trial on war‑crimes charges. The collaboration coincides with the launch of his apparel brand, Epic 1 Two, which produces t‑shirts and gym wear. The partnership links a high‑profile veteran under legal scrutiny with a business run by a political influencer, raising questions about the optics of the association. The Guardian noted the unusual naming of the supplement and the timing of the apparel line’s debut.

Why it matters

The deal ties a prominent soldier facing serious charges to a controversial influencer’s business, highlighting potential reputational risks.

Key details

Location
Australia · Oceania
Reported by
The Guardian
First reported
Key names
Ben Roberts-Smith, Zero Limits, Chris Katelaris, Big Chocky’ Get
Section
World

Sources

This is an independent summary. Read the full, original reporting from the publisher:

Read the full story at The Guardian

Spotted an error? Request a correction · How this summary was produced

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