Ben Roberts‑Smith partners with influencer‑run gym supplement firm amid war‑crimes trial
The Guardian reported that Australian soldier Ben Roberts‑Smith has teamed up with Zero Limits supplements, a gym supplement company co‑owned by right‑wing…
The Guardian reported that Australian soldier Ben Roberts‑Smith has teamed up with Zero Limits supplements, a gym supplement company co‑owned by right‑wing podcaster and fitness coach Chris Katelaris, also known as “Big Chocky”. The firm recently marketed a pre‑workout product called “war crimes”. Roberts‑Smith, described as one of Australia’s most decorated living soldiers, is currently awaiting trial on war‑crimes charges. The collaboration coincides with the launch of his apparel brand, Epic 1 Two, which produces t‑shirts and gym wear. The partnership links a high‑profile veteran under legal scrutiny with a business run by a political influencer, raising questions about the optics of the association. The Guardian noted the unusual naming of the supplement and the timing of the apparel line’s debut.
Why it matters
The deal ties a prominent soldier facing serious charges to a controversial influencer’s business, highlighting potential reputational risks.
Key details
- Location
- Australia · Oceania
- Reported by
- The Guardian
- First reported
- Key names
- Ben Roberts-Smith, Zero Limits, Chris Katelaris, Big Chocky’ Get
- Section
- World
Sources
This is an independent summary. Read the full, original reporting from the publisher:
Read the full story at The GuardianSpotted an error? Request a correction · How this summary was produced
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