Burberry returns to profit as sales soar, from £85 socks to £9,000 bags
CEO says ‘democratic approach’ has helped brand outperform tough market, with big rises in China and US Burberry has returned to profit as its…
CEO says ‘democratic approach’ has helped brand outperform tough market, with big rises in China and US Burberry has returned to profit as its back-to-basics strategy drove strong sales of the British brand’s coats, jackets and handbags over the summer.
“Our strategy is working,” he said. The Guardian was first to report the story.
Key details
- Location
- United States · Americas
- Reported by
- The Guardian
- First reported
- Key names
- China, CEO, US Burberry, British
- Section
- Business
- Figure cited
- Joshua Schulman, the chief executive, said the luxury brand had outperformed a “challenging luxury market” to achieve sales growth of 6%, helped by strong online and wholesale sales particularly in China and the US. (The Guardian)
Sources
This is an independent summary. Read the full, original reporting from the publisher:
Read the full story at The GuardianSpotted an error? Request a correction · How this summary was produced
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