Hilton Bets on Scandic to Crack Nordics
International hotel brands have struggled to gain scale in the Nordic market.
Skift reports: International hotel brands have struggled to gain scale in the Nordic market.
This deal shows one way to do it: letting someone who already knows the market carry most of the risk.
This travel story centres on the United States. Names and organisations mentioned in the coverage include Hilton Bets, Crack Nordics and Nordic.
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Key details
- Location
- United States · Americas
- Reported by
- Skift
- First reported
- Key names
- Hilton Bets, Crack Nordics, Nordic
- Section
- Travel
Sources
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