Saturday, 10 October 2026 Updated 23 min ago
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How the beverage aisle got so wild

Planet Money traced many new beverage flavors to one laboratory that serves dozens of companies to see how new flavors are created and why we're seeing such…

NPR reports: Planet Money traced many new beverage flavors to one laboratory that serves dozens of companies to see how new flavors are created and why we're seeing such an explosion of options right now.

This business story centres on the United States.

Why it matters

Moves like this are watched by investors, employers and consumers because of their potential effect on markets and the wider economy.

Key details

Location
United States · Americas
Reported by
NPR
First reported
Key names
Planet Money
Section
Business

Sources

This is an independent summary. Read the full, original reporting from the publisher:

Read the full story at NPR

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