KFC to open high‑altitude outlets on Italy’s Dolomite ski resorts
The Guardian reported that U.S. fast‑food chain KFC will open its first high‑altitude restaurants on the slopes of Cortina d’Ampezzo and Madonna di…
The Guardian reported that U.S. fast‑food chain KFC will open its first high‑altitude restaurants on the slopes of Cortina d’Ampezzo and Madonna di Campiglio in the Dolomites on 5 December. The outlets will be the first fast‑food venues at Italy’s prestigious ski resorts, allowing skiers to purchase fried chicken between runs. The plan has provoked anger among mountain and food purists, and a prominent businessman has threatened legal action over the development. KFC said the project is intended to “surprise people” and to “reach places” where nobody would expect to find it. The company described the move as an effort to bring its brand to unexpected locations.
Why it matters
The launch marks the first entry of a major fast‑food chain onto Italy’s elite ski slopes, sparking controversy among local stakeholders and raising questions about commercialisation of mountain environments.
Key details
- Location
- Italy · Europe
- Reported by
- The Guardian
- First reported
- Key names
- KFC, Italian, Dolomites, Europe
- Section
- Lifestyle
- Figure cited
- KFC will open its first high-altitude restaurants on the slopes of Cortina d’Ampezzo and Madonna di Campiglio, in the Dolomites, on 5 December, an… (The Guardian)
Sources
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