Leica and Formula 1 Team Up on $9,950 Camera Inspired by the Racetrack (Featuring Exclusive F1 Photo Setting)
Leica is the latest high-end brand to get in on the sport’s growing cultural cachet, teaming up with Formula 1 on a new licensing deal that will see the…
Variety reports: Leica is the latest high-end brand to get in on the sport’s growing cultural cachet, teaming up with Formula 1 on a new licensing deal that will see the German camera maker release a $9,950 special-edition camera inspired by the racetrack.
Formula 1’s luxury ambitions are extending to the camera business.
This sports story centres on Germany. Names and organisations mentioned in the coverage include Team Up, Camera Inspired and Featuring Exclusive F.
Why it matters
Results and decisions like this can shape standings, selections and the rest of the season for the teams and athletes involved.
Key details
- Location
- Germany · Europe
- Reported by
- Variety
- First reported
- Key names
- Team Up, Camera Inspired, Featuring Exclusive F, Photo Setting
- Section
- Sports
Sources
This is an independent summary. Read the full, original reporting from the publisher:
Read the full story at VarietySpotted an error? Request a correction · How this summary was produced
Related Stories
Formula 1: Rwanda to bring sport back to Africa
The last time Formula 1 hosted a race in Africa was way back in 1993.
AfD's Alice Weidel to unveil plan to cut EU powers — report
The far-right AfD will propose slashing powers of the European Union when it presents its policy paper on Wednesday, Politico reports.
Germany news: Hackers release AfD party emails
Germany's far-right AfD has launched an inquiry after the release of thousands of emails following a cyberattack.
Wagner brothers separated - new starts for German NBA stars
After five years, brothers Franz and Moritz Wagner are no longer playing together for the Orlando Magic.
Sixers rally in LeBron's debut, spoiling Knicks' championship celebration
LeBron James began his NBA-record 24th season as Philadelphia sent an opening-night message that it will be a contender for New York's NBA title.
Pistons pull off 22-point comeback vs. Celtics, NBA's largest on first day of season
The Pistons rallied from a 22-point deficit against the Celtics to pull off the largest comeback on the first day of an NBA season in the…
NFLPA calls for 'full investigation' into Eagles QB Hurts' medical care
After NFL chief medical officer Allen Sills staunchly defended the process involving Philadelphia Eagles quarterback Jalen Hurts and his blood clot…
Knicks hang banner for NBA Cup title after all
The Knicks on Tuesday hung a banner at Madison Square Garden to celebrate the NBA Cup title they won last season.