Monday, 5 October 2026 Updated 2 hours ago
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Lidl GB’s sales soar by over 10%, helped by price cuts and Deluxe range

German-owned supermarket beats Morrisons to become fifth largest grocer in Great Britain Business live – latest updates Lidl’s sales in Great Britain jumped…

Image accompanying the story: Lidl GB’s sales soar by over 10%, helped by price cuts and Deluxe range
Image: Photograph: Alicia Canter/The Guardian · via The Guardian

The Guardian reports: German-owned supermarket beats Morrisons to become fifth largest grocer in Great Britain Business live – latest updates Lidl’s sales in Great Britain jumped 10% to more than £13bn this year, as shoppers sought out cheaper fresh meat, fruit and vegetables and snapped up its Deluxe range.

This business story centres on the United Kingdom. Names and organisations mentioned in the coverage include Deluxe, Lidl GB and Great Britain.

Why it matters

Moves like this are watched by investors, employers and consumers because of their potential effect on markets and the wider economy.

Key details

Location
United Kingdom · Europe
Reported by
The Guardian
First reported
Key names
Deluxe, Lidl GB, Great Britain, Morrisons
Section
Business
Figure cited
Pre-tax profit at the German-owned supermarket’s arm in Great Britain grew by 30% to £245.5m in the year ended in February, up from £156.8m in the previous year. (The Guardian)

Sources

This is an independent summary. Read the full, original reporting from the publisher:

Read the full story at The Guardian

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