Purple dominates runway as fashion’s favourite colour for autumn 2026
The Guardian reported that purple has become the season’s leading colour, appearing on the Balenciaga, Celine and Valentino catwalks.
The Guardian reported that purple has become the season’s leading colour, appearing on the Balenciaga, Celine and Valentino catwalks. The publication noted that the hue, long linked to royalty, the Catholic church, Prince, Gordon Brown’s ties and even Barney the dinosaur, now carries a new association with autumn 2026. Designers showcased all‑purple collections for the autumn/winter shows, prompting the outlet to describe the shade as fashion’s favourite colour. The Guardian added that those who want to stand out could pair purple with red, a suggestion aimed at consumers looking to echo the runway trend.
Why it matters
The trend signals a shift in colour preferences that could influence retail collections and consumer purchases this season.
Key details
- Location
- United Kingdom · Europe
- Reported by
- The Guardian
- First reported
- Key names
- Balenciaga, Celine, Valentino, Catholic
- Section
- Lifestyle
Sources
This is an independent summary. Read the full, original reporting from the publisher:
Read the full story at The GuardianSpotted an error? Request a correction · How this summary was produced
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