Skims offers refunds for $148 advent calendar after social media backlash
Skims, the brand founded by Kim Kardashian, will issue refunds for its $148 advent calendar following widespread criticism of its contents on social media…
Skims, the brand founded by Kim Kardashian, will issue refunds for its $148 advent calendar following widespread criticism of its contents on social media, the BBC reported.
The calendar, marketed as a holiday gift, contains items such as hair clips and keychains, which have been widely criticised online.
Critics took to platforms to voice disappointment, prompting the company to respond.
Skims said customers can request a refund, though the statement did not detail the process.
The refund policy was announced shortly after the criticism surfaced online.
Why it matters
The response highlights how social media criticism can quickly influence a brand's sales strategy and customer relations.
Key details
- Location
- United Kingdom · Europe
- Reported by
- BBC News
- First reported
- Key names
- Kim Kardashian's Skims
- Section
- Business
Sources
This is an independent summary. Read the full, original reporting from the publisher:
Read the full story at BBC NewsSpotted an error? Request a correction · How this summary was produced
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